Today is a sad day for John Reese! After trying to make BlogRush works for a year, today it is finally the shutdown…

BlogRush is an idea to exchange related traffic between blogs, to finally increase the blog traffic! This is a brilliant idea, but very hard to achieve. There are some technical issues remains:

1. How to record each site’s credits
2. How to consume those credits
3. How to increase the click-through rate of BlogRush Widget

What I think why BlogRush failed is due to “people”. Everyone wants traffic, but they don’t want to give up their own traffic! There is not a mechanism to encourage click-through, and this is not only the technical problem, but also the people problem!

I think may be BlogRush combine with advertisement might actually work. Here’s the reason:

1. If we can purchase the traffic from other related blogs, when click-through pay the other party or reward them with credit, this will encourage the blogger to optimize the widget for click-through.
2. Any BlogRush members can “cash out” their credit or purchase more credit for more traffic.
3. The most difficult part – how to actually track false clicks and manufactured clicks?

I think BlogRush needs more R&D and testing before this system can actually work…with the limited budget, BlogRush can’t possibly be successful.

Having said that, we must give John Reese the praise of his courage to try this project! We hope to see more success from John in the future!

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