Hybrid viral marketing - Implement all marketing method with Viral effect!
October 28th, 2007 by kkchoon
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I was very excited when I first read about the viral marketing! It was simply the greatest, fastest and most efficient way to spread your products, brand and image through the market. Since then I will try to mix viral marketing with any marketing technique I learn from others (such as Article marketing, Search marketing, Email marketing, Social bookmarking, Social Networking, Forum marketing, you name it…).
To create viral effect, we need buzz worthy topic in a specific niche, or a spread worthy tools, something that people will spread voluntarily. People are smart, so we must contribute real value to the community for community member to spread the things for us. Constant create and provides valuable information to community will build up your relationship with the members, and they will start to appreciate and trust your stuff to provide value, viral effect starts from trust and give away value.
Any form of media and tools can be transform into hybrid viral marketing, such as hybrid viral article marketing, hybrid viral video marketing, hybrid viral podcast marketing, hybrid viral software marketing, hybrid viral forum marketing…The key to made all media and tools viral is FREE EMBEDED VALUE and rights to spread.
What is FREE EMBEDED VALUE and rights to spread? When your information media is funny, unique, trend, political, new discovery, new invention, new and interesting…and you give it rights for other to spread, then your are in viral business, REMEMBER to add link to your give away to draw traffic back to your product, web site or promotions..
You need to participate in many forum, blog community, newsletter to dig buzzing topic on your niche, gather as much information as possible and to create product that really buzz worthy. Once you learn the trend you should be able to leverage, create or extend the buzz!
Stay tuned for the next detail topic on Hybrid Viral Article Marketing!
