Hybrid Viral Article Marketing
October 31st, 2007 by kkchoon
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Article marketing has been very popular for sometime, but I still see people submitting some articles and hoping to get instant traffic with random topic without planning! Let me re-introduce article marketing and show you how to made it viral!
When you do article marketing, first step is always “Keyword Research”. Article marketing is tightly link with Search Engine Marketing, which in many cases people find your article through search engine. The best thing about article marketing is that you will be able to utilize Article Directory Page Ranking to rank high in search engine to provide relevant information to searcher.
After you list all keywords with high searches, group your article(s) into different but related topics.
For example:
- Introduction to car driving
- 3 easy steps to start learn driving
- Advance driving in 30 days
The topic is independent and highly related in different level. The topics should cover all researched keywords, try to repeat some of the major keywords through out the whole article for a better keyword density. It is something like On-page optimization, but you do it on your article.
Next, remember to link each article to your web site landing page for more information, video or tool download; and finally link to your targeted sales page.
In summary: Keyword Research -> Related topic Articles -> Web site landing page ->Sales Page.
To make article viral, you need to give away:
- Free valuable e-book or report
- Free Video
- Free Audio book
In the content, you must always includes link to your web site, and you should always grant your visitors the right to download, reprint, resell, redistribute your free products, and encourage them to do so by giving out more valuable stuff.
The article you send to article directories should be unique and interesting, and always be something that someone must have in order to spread! Always remember to link back to your web site or sales page.
Viral marketing will work well with digital products because of the low cost! Any product you created can be reuse in the future for free gifts or added value, this is great to let your visitors always feels the value!
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